Never Enough

Eminem, a music legend in the Hip Hop community, has released a new song and set a date on his next album, Shady XV.  This is a shock to many of his fans, my self included, because of the way he ended his last album.  He made it seem that he was entering retirement, with  the quote “Last album now, cause after this you’ll be officially done” from his song Bad Guy.  This no longer seems the case with a new single just out and a full album (Shady XV) set to be released November 24th.  Is he using the controversy of  his retirement to boost his popularity?